BMW Military Incentive

BMW Stands With You

The BMW Military Incentive

We are offering $500-$11,000 toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members. Confirm your status through ID.me, then check out our new BMW inventory online. Feel free to give us a call at (916) 790-1990 if you have any questions.

How it Works

ID Me and BMW logo

Verify to Unlock Offers

Find Your BMW

You can easily browse our entire BMW inventory here on our website. Filter by model, price range, must-have features, and even your favorite color to find your perfect new BMW.

Redeem Your Offer

After verifying your status through ID.me, you will be emailed a personalized code. Present this code to us when your purchase your vehicle to redeem your offer.

Common Questions About the BMW Military Incentive

Program Details

The BMW Military Incentive is a special offer tailored for service members stationed in the United States and overseas. Eligible military personnel and their families may qualify for incentives on new leased or purchased BMW vehicles.

The BMW Military Incentive can be combined with most other offers, sales programs, or campaigns to maximize your savings. It may not be used with the BMW Corporate Sales Program. For more details, please contact BMW of Roseville.

The full range of BMW’s many models – including high-performance models, electric and plug-in hybrid vehicles, and Sports Activity Vehicles®. Contact BMW of Roseville for further details.

Yes. If you're stationed abroad, you might be eligible for significant savings, extended warranties, and VAT-free purchasing for the vehicle you drive during your tour.

An authorized BMW Military Sales agent can help you with the details, arrange a test drive, and handle the paperwork. For more information about military privileges, visit BMW’s international website: https://www.bmw-special-sales.com/en/topics/military-sales/overview.html

You can also rest assured that any vehicle purchased overseas complies with U.S. import regulations and road laws – so you can bring your BMW back when you rotate home.

Find more information about current available offers on our Lease and Financing Specials page and contact BMW of Roseville for the latest rates.

Authentication and Eligibility Requirements

The BMW Military Incentive is available to active duty, retired, reserve, veteran military personnel, or USSA member and their immediate families in the United States. To confirm your status, use the simple online ID.me verification tool.

If you haven’t been verified within minutes, please reach out to ID.me customer service for help: https://help.id.me/hc/en-us.

Yes, immediate family members can also take advantage of this offer. In order to be eligible, each family member must verify their status using ID.me.

ID.me is our trusted partner in helping to keep your personal information safe. They specialize in digital identity protection and make it easy for you to prove your identity, so you can securely access advanced online services.

It is one of only 4 Single Sign-On providers that meet the U.S. government’s most rigorous requirements for online identity proofing and authentication. With bank-grade encryption, ID.me provides the strongest identity verification system available to prevent fraud and identity theft.

Additionally, ID.me is a Veteran-owned, digital identity platform. Hundreds of well-known private-sector companies (like Verizon, Dell, and Ford) and other government agencies and nonprofits (like the U.S. Chamber of Commerce’s Hiring Our Heroes initiative) have also chosen ID.me to help keep their customers’ personal information safe.

Verify your military status to secure your exclusive discounts through a quick, simple process. It takes just a few minutes and is available for the following segments:

  • Active Duty
  • National Guard
  • Reserves
  • Veterans
  • Retirees
  • Military Spouses
  • USAA Members
  • Immediate Military Family Members

Once you are verified and submit a lead, you'll receive a confirmation email with a unique customer ID and offer code.

Cash incentives are not applicable for vehicles leased/financed through BMW Financial Services. Customer must take retail delivery Jan 4, 2021 - January 3, 2022. Incentive offer is subject to change without prior notice. BMW of North America, LLC requires presentation of a photo ID, your BMW Manufacturer Certificate with a unique Customer ID, and Offer Code. One incentive per customer, per offer code, per calendar year for new BMW vehicles. Eligible military member must be the purchaser. See store for details.